Case Study: Driving 3X Leads with Google Ads
🚀 Case Study: Driving 3X Leads for Escon Gensets with Nexova TechZone’s Google Ads Strategy
Client: Escon Gensets
Regions: Tamil Nadu & Karnataka
The Challenge
Escon, a leading name in the diesel genset market, wanted to penetrate deeper into Tamil Nadu and Karnataka, regions dominated by big players like Powerica and JustDial. Despite having a solid product, Escon was struggling with low ad visibility, high cost per lead, and ineffective tracking due to technical limitations.
Our Approach
1. Market-Driven Research
We conducted a thorough competitor analysis and keyword audit specific to the genset industry in Tamil Nadu and Karnataka. Top-performing keywords like “silent generator prices”, “diesel generator price”, and “portable diesel generator” were identified and prioritized.
2. Hyper-Targeted Ad Groups
We created and optimized 3 strategic ad groups:
Price-focused (targeting buyers comparing generator costs)
Brand-centric (for high-intent brand searchers like Koel, Honda)
Genset-specific (capturing broad and niche generator queries)
3. Landing Page Optimization
With over 99% of traffic coming from mobile, we reworked the mobile user journey, emphasizing fast load speeds, actionable CTAs, and clean UI—crucial for Google Ads Quality Score and conversions.
4. Campaign Enhancements
Implemented Dynamic Keyword Insertion (DKI) for better relevance.
Integrated negative keywords to filter non-buying traffic.
Ran A/B tests on ad copies and display paths.
Adjusted bidding strategies and added responsive search ads.
Campaign performance
129
Leads Received
9484
Clicks
136780
Spent
| Month | Leads | Spend (₹) | Cost/Lead (₹) |
|---|---|---|---|
| February | 21 | ₹16,466 | ₹784 |
| March | 36 | ₹59,907 | ₹1,664 |
| April | 72 | ₹60,407 | ₹838 |
Results in 90 Days
3.4X increase in lead volume
50% reduction in cost per lead (vs March)
All 3 ad groups achieved peak performance by April
Significantly improved CTR and conversion rates
Overcoming Technical Barriers
Due to the use of iframes, Escon couldn’t track thank-you page visits accurately. We smartly adapted by treating CTA clicks as provisional conversions and advised better implementation of conversion tracking—proving Nexova’s flexibility and problem-solving.
Key Takeaway
With precise keyword targeting, ad group segmentation, and mobile-first optimization, Nexova TechZone transformed a struggling campaign into a lead-generating machine.